I wanted to create a fresh, simple, clean and natural skincare brand to provide a peace of mind when taking care of our body’s largest organ; our skin. As someone with highly sensitive skin, not many skincare products agree with my skin. Hence, I set out to find out the “why’s” by studying skincare and the complexities of our delicate skin. 

After much insight and now a trained skincare formulator, I decided to go back to basics — to tradition and nature, and learned that nature is an original healer and giver of benefits without the `harmful side effects. 

I wanted to find out if old wives’ tales or our “grandmother’s beauty secrets” passed down through generations had any grounds, why certain herbs, plants, flowers roots and barks were used by certain cultures and tribes, and how these traditions could help us today. Plants are always undergoing scientific research worldwide, and researchers are isolating compounds that deliver therapeutic benefits.

Backed by extensive research and studies, I discovered many natural botanic ingredients that are beneficial alternatives to synthetic chemicals prevalent in skincare today. Hence, I formulate with only real, reliable and research-proven ingredients in our products, giving you, our consumers, worry-free usage.

It’s my passion to create clean skincare with love for your skin and mine.

Elizabeth Ong
Founder of Nature Intended